Innovative fashion show at the Setai Hotel will be exclusive destination for eco-friendly designers.
During this year’s Fashion Week Swim in Miami Beach, Mogul Events and ecosystM have created the first annual Haute Natured sustainable swimwear show at The Setai Hotel. Haute Natured will celebrate innovative swimwear collections ranging from recycled and repurposed fabrics to solar-powered bikinis—all to benefit the Seakeeper’s Society and raise environmental awareness.
Haute Natured will showcase the latest sustainable designs from Eco Swim, Linda Loudermilk, Meadow and MAE Couture. The 50 foot “walk-on-water” runway at the Setai will shine the spotlight on designs made from recycled bottles, upcycled fabrics and repurposed military parachutes.
Sustainable fashion is part of the larger trend of sustainable design, where products are created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its “carbon footprint.” It’s about designing brands and products that work in unison with the environment with the goal of creating a closed-loop system which can be supported
indefinitely. Haute Natured provides a platform to showcase the most innovative, progressive brands across multiple verticals that are shaping the future of the fashion and luxury lifestyle industries.
“Our mission is to use the runway as a platform to raise awareness about environmental issues and sustainable design,” says Ryan Hattaway, Haute Natured creator and President of Mogul Events. “Where products are created and produced with consideration to the environmental and social impact it may have throughout its life span.”
Haute Natured is the exclusive destination for sustainability during Fashion Week Swim, with over 500 of Miami’s A-List and eco-conscious influencers expected to attend the carbon-neutral event, as well as executives representing top environmental lifestyle brands and media. Haute Natured highlights will include celebrity green-carpet arrivals, electric sports car displays by Tesla, special guest appearances, live entertainment and four formal runway shows. Guests will also enjoy passed hors d’oeuvres and a complimentary cocktail reception.
Haute Natured is an invitation-only event and takes place on Friday, July 15th, 2011 at The Setai Hotel. (2001 Collins Avenue · Miami Beach, Florida 33139) Green carpet arrivals begin at 9pm. Event sponsors include ecosystM, Mogul Events, Seakeeper’s, Eco Swim, Jacoby Group, Tesla Motors, Luxury Eco by Linda Loudermilk, Quintessentially Driven, Meadow, MAE Couture, Aveda Institute of South Florida, Funkshion, and Brelli.
For more information visit www.hautenatured.com