With the decline of print and traditional media, companies are always looking for innovative ways to creatively brand their product. In a world where we are constantly bombarded with marketing messages and advertisements, art is becoming an increasingly popular medium for advertising agencies using branded art installations as a unique way to make a bold statement and engage consumers. Branded installations don’t come without risk, but if executed properly, the media value can be exponentially higher than traditional advertising. By combining the right message and context in the right environment, branded art installations can create an entertaining and memorable experience while allowing consumers to interact with a brand in a meaningful way.
We’ve compiled our list of the best branded art installations from around the world for your viewing pleasure.
Taken in Sao Paolo, Brazil, there is a mannequin soccer player across the street that is part of the installation.
Taken in the Austrian Alps outside of Vienna, this unique ‘billboard’ uses snow cannons to make it look like the man has really fresh breath.
Taken in Chile, Lego decided to strategically use one of the best located cranes in Santiago to hang a giant lego block as advertisement.
Sometimes you don’t need to explain how great your product is, just put a razor that ‘shaved’ the grass and the message is deadly clear!
Yellow paint drips off of the north side of the Atlas Building in Columbus, Ohio promoting Coops paint.
Two women look with amazement at the Rimmel Quick-Dry Nail Polish installation on the streets of London.
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