With the decline of print and traditional media, companies are always looking for innovative ways to creatively brand their product. In a world where we are constantly bombarded with marketing messages and advertisements, art is becoming an increasingly popular medium for advertising agencies using branded art installations as a unique way to make a bold statement and engage consumers. Branded installations don’t come without risk, but if executed properly, the media value can be exponentially higher than traditional advertising. By combining the right message and context in the right environment, branded art installations can create an entertaining and memorable experience while allowing consumers to interact with a brand in a meaningful way.
We’ve compiled our list of the best branded art installations from around the world for your viewing pleasure.
Taken in Sao Paolo, Brazil, there is a mannequin soccer player across the street that is part of the installation.
Taken in the Austrian Alps outside of Vienna, this unique ‘billboard’ uses snow cannons to make it look like the man has really fresh breath.
Taken in Chile, Lego decided to strategically use one of the best located cranes in Santiago to hang a giant lego block as advertisement.
Sometimes you don’t need to explain how great your product is, just put a razor that ‘shaved’ the grass and the message is deadly clear!
Yellow paint drips off of the north side of the Atlas Building in Columbus, Ohio promoting Coops paint.
Two women look with amazement at the Rimmel Quick-Dry Nail Polish installation on the streets of London.
This giant flip flop filled with tropical flowers are installed in an effort to push Havaianas floral-print sandals. They also served to remind people of Havaiana’s unique colors and designs, as well as their commitment to connect their consumers with the outdoors.
This FedEx Kinko’s installation appeared in big cities across the nation in an effort to advertise that they offer office products at all of their stores.
Artist Dale May brought a branded approach to geeks at heart everywhere by immortalizing Lego wars art with well loved brands, Chanel and Louis Vuitton.
This cool advertisement brings the impression that the body builder is lifting heavy weights from the construction site.
This branded installation gives the impression that the runner ran through the first building.
This installation, taken in Toronto, demonstrates Pantene’s commitment to “Really Strong Hair,” climbers could even climb up the outside of the oversized ponytails.
Coca-Cola quenching everyone’s thirst.
Branding has become a physical, social and psychological experience. The brand experience is the concept that a brand’s identity and design evoke certain sensations, feelings and cognitions for the consumer. Today’s successful branding campaigns involve multi-dimensional, two-way communication where consumers participate, share and interact with a brand. For more information on branded installations, visit mogulpr.com