NoMad hotel and its burnished Library bar/resto opens with an Old World flourish in NYC and a brand new James Beard- winning chef.
With a double-entendre name evoking a wanderer and the hotel’s North of Madison neighborhood, NoMad speaks to design cognoscenti who want to revel in a bespoke, retro-inspired atmosphere. Housed in a magnificent, turn-of-the century Beaux-Arts building (next to trendy Ace Hotel), NoMad features a high-ceilinged lobby, glass roof atrium, and acres of hand-carved mahogany worthy of Edith Wharton’s crowd, The Rockefellers and other Gilded Age barons.
Eat and Drink
Eleven Madison Park sensations Daniel Humm and Will Guidara are in charge of food and beverage. They’ve already racked up James Beard “Outstanding Restaurant 2011” and “Outstanding Chef 2012” awards, but with their new joint they go more casual.
Dining is offered in several custom spaces such as the fireplace room, featuring a magnificent French chateau centerpiece, but biblio and style-philes, alike, will want to take their repast in the magnificent two-story library, piled ceiling-high with a curated collection of old books. On the menu: everything from chef Humm’ssignature suckling pig and roast chicken wrapped in a brioche crust with foie gras and truffles (paired with a special craft Pilsner), to more earthy items like radishes with butter and fleur de sel, egg with asparagus, a ham and cheese pretzel sandwich with Pommery mayonnaise, or spaetzle with rabbit. Desserts are dispensed the old-fashioned way—by roaming trolley. The Mixology Program: Expect saloon-style classics from the 19th-century to the Prohibition period, reinvented for 21st-century tipplers. On the drink list: Mint Juleps concocted of Jamaican rum and a Morning Glory Fizz of scotch, absinthe, lemon, egg white, for example.
Paris-based designer Jacques Garcia (of Hotel Costes fame) summons masculine, old-fashioned charm for the hotel rooms. Think: vintage leather club chairs, hardwood floors and claw-foot tubs. And the décor gets more sumptuous in the public rooms with carved French fireplaces, Persian rugs, lavish mahogany bars and red velvet lounge seating. In the future, look for a private rooftop dining space with a domed tower and swoon-worthy views of the Empire State Building.
The trendy boutique Maison Kitsuné, from the French fashion/music label of the same name, has set up its first U.S. outpost in The NoMad Hotel. It’s a white fashion oasis in the middle of this rather masculine hotel and hawks cashmere from Scotland, denim from Japan and other covetable wardrobe enhancements. Kitsune’s co-owner is the ex-manager of Daft Punk so expect a riveting soundtrack with your shopping!
The NoMad Hotel, 1170 Broadway (at 28th Street); 347.5660 or thenomadhotel.com