In just a few short days, Sundance Film Festival 2013 will come to close. Known as much for its socializing soirees as its film draw, the annual Sundance Film Festival brings the entertainment industry’s elite (and world’s best party-goers) to Park City, Utah, to celebrate the year’s best innovators in independent filmmaking, acting and production (and a lot of free swag). The festival, which kicked off this year on January 17 and will run until January 27, is consistently one of the year’s most anticipated global events. M-Theory has the invitation-only look at the party circuit during the first week of Sundance.
Produced by Robert Redford’s Sundance Institute, the film festival serves as part of the Institute’s mission to “promote independent storytelling to unite, inform and inspire, regardless of geo-political, social, religious or cultural differences.” And for each of the 200-plus screenings taking place throughout the festival, there’s almost as many cast parties, after parties, red carpet arrivals, and celebratory dinners.
New to the snowy scene was the debut of Nikki Beach Sundance. The world’s sexiest beach party took it to the slopes with a rooftop Pop-Up Restaurant & Lounge at The Sky Lodge Hotel. The indoor-outdoor venue boasted some of the city’s most breathtaking views and transformed into a nightly hotspot as Nikki Beach St. Barth resident DJ kept guests warmed up and moving. The inaugural Nikki Beach Sundance event attracted some of the festival’s biggest names, including Alicia Keys, Naomi Watts, Jessica Biel, Jane Lynch, Jennifer Hudson, Joseph Gordon-Levitt, Keri Russell, Matthew McConaughey, Michael Cera and Tony Danza.
Adrian Grenier was spotted making his rounds throughout the week. The Entourage star turned director/producer buff attended the MINGA Purpose Party as a special guest, along with Brooklyn-based rock band The Skins. Making the largest splash of the evening, however, was none other than eternal party girl, Paris Hilton.
In true heiress form, La Hilton arrived at the party at The Everest Mansion for the sips and swag, which included a new Saygus V Phone LTE, Dell computer and Bravon speakers.
Wherever the hotel heiress appears, the party follows. Hilton also grabbed a seat at Day 3 of ChefDance, an uber-exclusive program that pairs the film experience with exquisite cuisine from top chefs.
Quite possibly the hardest ticket to snag was entry into the GREY GOOSE Blue Door lounge, back in Park City for a repeat performance from last year.
Saturday night at the GREY GOOSE Blue Door lounge was a heavy hitter, with multiple high-profile events taking place at the pop-up. A gaunt Matthew McConaughey hosted a private dinner for his film “MUD,” while the “Fruitvale” cast (including Octavia Spencer and producer Forest Whitaker) celebrated at their after-party.
Later, the “Breath In” party drew a clamoring of onlookers at the door, hopeful for any celebrity sighting, since attendees included Casey Affleck, Guy Pearce, Josh Harnett and Karina Smirnoff.
Setting the soundtrack to the first week of Sundance was a plethora of world-celebrated DJs and musicians, including Avicii, AfroJack, DJ A-trak, Lil Jon, Nas, DJ Politik, LMFAO, Courtney Love, and Matisyahu. The hard-partying A-listers spent Saturday night at Tao Park City, the renowned Vegas club’s Sundance pop-up location. Seen having a good time were Jesse Williams, Danny Masterson, Karina Smirnoff, Adrian Grenier, and Lil Jon.
Star Bar, a music mainstay situated at the end of Park City’s famous Main Street, opened for a Sundance-specific headliners lineup, which included former Hole front Courtney Love, as well as crowd-raisers Matisyahu and Paul Okenfold.
And hot house DJ Avicii took it to another “Level” at the Wynn Las Vegas pop-up at Park City Live during his three-night show.
We can only imagine what’s in store for final days of Sundance.