Brand collaborations are quickly on the rise, and the automobile industry has tuned-in to the significance of collaborative opportunities that lead to multi-audience appeal. Here we take a look at three iconic, co-branded cars that usher functionality and design into a new era of legendary unions.
Bugatti / VW Beetle
Shrouded in a gloss of mystery and sophistication, the Bugatti-Beetle has arrived on the scene. Well, sort of. This cross-pollinated Bugatti-Beetle lovechild is a beguiling sketch by RC82 Workchop, a Polish design firm that recently introduced the bewitching car to a storm of Web wonder and sensation.
Bugatti and Beetle share heart and soul with each both on-the-surface and under the hood, as well. The two auto brands are part of automotive carmakers the Volkswagen Group, which assures drivers that the German bloodline runs thick in this re-imagined supercar. Though no more specifics can be found on the sleek rendering, the hybrid vehicle maintains a pulse on Bugatti’s sleek silhouette, while pumping bulbous overlays of the Beetle front, wheels, bonnet, bumpers, and VW engines.
The Beetle’s bug-eyed headlamps, curvaceous window and doors, and cavernous chrome rims are set deep into the framework of the classic 1945 Bugatti Veyron. With no purpose other than off-duty recreational design, reception has ranged from fevered obsession for this reinvented classic to outright bewilderment at its garish, and almost incestuous, redesign.
Gucci / Fiat
To celebrate the 150 year anniversary of Italy’s unification, the Florence-based fashion house, Gucci, banded with Italian-carmaker, Fiat, to outfit an automobile sated with elegance and flair. These two legendary brands of high, luxury style and iconic design paired up to produce the Fiat 500 by Gucci, a car marked by its deft Italian execution of quality materials and timeless design.
The partnership marked a momentous bridging of the high-fashion world to the automobile industry. As elegant as it is functional, Gucci cares for the Fiat 500 with the sensibility of a couturier. The classic Gucci palate of red, green and white is splayed throughout the interior and bodywork of the car. The 500 model is available in tuxedo black or snow white glass-beaded paint, and includes satin aluminum trim, chrome details, Frau Italian leather and a simulated velvet dashboard.
Ford F150 / Harley Davidson
Harley-Davidson and Ford have been making history since 1903. Out of a Milwaukee shed, two men assembled an instant classic – a motorized bike powered by a three horsepower one-cylinder engine. Not far away, Henry Ford put together his first Model A car in Detroit, an automobile that used an eight horsepower two-cylinder engine. Together, these two companies not only launched their respective industries but have irrevocably morphed the face of automotive and motorcycle brands.
Ford and Harley-Davidson widened their appeal when they joined forces to launch the custom co-branded Ford Harley-Davidson F150 truck. Roaring with more horsepower than their founders could have ever imagined, the truck delivers bold sophistication and attitude to their massive fan bases. This truck reveals a new two-tone paint job of sleek ink black and features a beltline of vintage copper beckoning from the original Harley’s. Ford also amplifies its already titan aluminum wheels to 22 inches finished with a mirror shine. The headlights of the Harley-Davidson F150 are tinted with a black housing effect to offset lamp reflectors and call to mind the soft trained glare of a motorcycle’s single headlamp. Each of these special-edition trucks glints the Harley-Davidson Bar & Shield motif positioned beside the Ford crest.